Tucked away at the foot of the Jizera Mountains in Świeradów-Zdrój, Elements Hotel & Spa beautifully combines modern design with the serenity of its natural surroundings. With a panoramic spa, locally inspired cuisine, and access to nearby mountain trails, it offers the ideal setting for both active adventures and peaceful getaways throughout the year.
By enhancing its website experience, the team at Elements Hotel & Spa has found new ways to connect with every type of guest. Personalized messages, an intuitive price comparison tool, and well-timed upsell options now help them showcase seasonal offers, wellness experiences, and unique perks in a way that feels relevant and engaging.
With the flexibility to easily adjust content, refine targeting, and launch tailored website campaigns, the hotel’s marketing team can quickly respond to guest preferences and market changes. Let’s explore how they put these capabilities into action, building a campaign that delivered meaningful results and a more personalized online experience for every visitor.
The Strategy
Launch of an Early Bird Offer
Elements Hotel & Spa introduced a series of customized campaigns to connect with different guest segments, one of which was designed specifically for users searching more than 29 days in advance. To capture this audience, the hotel launched an Early Bird offer that featured a prominent call-to-action with a promo code and multiple rate plans displayed clearly on the website. By presenting attractive options early in the booking journey, the campaign created a sense of value and urgency, encouraging guests to secure their stay well ahead of time. This not only generated early demand but also helped the hotel optimize occupancy by filling rooms further in advance.
Early Bird Offer
Focus On Mobile Devices
To engage mobile users, the hotel introduced a campaign tailored specifically for smartphones. This mobile-only offer featured a five-minute countdown timer, creating a sense of urgency and prompting users to book within the limited window. A 15% discount for first-time bookings was presented, giving a sense of exclusivity. Mobile traffic is typically harder to convert than desktop, with users often browsing rather than booking. That’s why the success of this campaign stands out as such a significant achievement.
The Mobile-Only Offer
Targeting Couples
To connect with couples, the hotel designed a personalized message targeting users who had visited the website within the past 30 days and searched for a double room. To set the mood, the Layer featured perks including flowers, Prosecco, a romantic dinner, and a couples massage, reinforcing the sense of intimacy. By highlighting these details, the campaign effectively appealed to couples seeking a special experience. To maximize reach, the message was displayed across both desktop and mobile devices, and the CTA led users directly to the package page. With this personalized approach, the campaign successfully turned interested visitors into confirmed bookings.
Message Targeting Couples
Greeting the First-Time Visitors
A message was designed specifically for new visitors. The summer welcome Layer used bright visuals, playful icons, and a warm message to highlight seasonal benefits such as daily activities and the outdoor pool. Shown on the homepage for both desktop and mobile, it encouraged first-time visitors to check dates and move toward the booking engine, helping guide them further into the conversion funnel.
The Summer Welcome Layer
Boosting Length of Stay
The weekday savings Layer was designed to encourage mid-week stays by presenting guests with tiered discounts based on length of stay. Featured on the offers page across both desktop and mobile, the campaign reached a wide audience and directed visitors straight to the booking engine. By clearly communicating the value of longer stays from Sunday to Friday, the campaign successfully guided users to commit to mid-week reservations.
Offer to Increase Length of Stay
The Results
In just three and a half months, Elements Hotel & Spa achieved remarkable results. By leveraging THN’s personalization platform, they increased user engagement and in turn boosted direct bookings. Website conversion rates increased through a mix of personalized messages, including promo code offers and targeted content. During this period, the campaigns generated 495 post-click bookings, more than €300,000 in post-click revenue, and 69 promo code bookings. These results demonstrate how thoughtful personalization can deliver both immediate impact and high-value reservations.
The success of these campaigns illustrates the power of personalization in hospitality marketing. By tailoring messages on the website to different guest profiles and booking behaviors, Elements Hotel & Spa not only drove higher engagement but also secured measurable results in revenue and bookings. From inspiring couples’ getaways to encouraging mobile conversions and early commitments, each initiative proved how relevant, well-crafted communication can turn casual browsers into loyal guests. For more details on the full strategy, explore the complete case study.
