--- title: The Hotel Stories | THN News description: THN News | The Hotels Network Blog. Find insights and real experiences from the hotel community as well as the latest hotel industry trends --- [Direct Bookings](https://blog.thehotelsnetwork.com/topic/direct-bookings) [THN News](https://blog.thehotelsnetwork.com/topic/thn-news) [Artificial Intelligence](https://blog.thehotelsnetwork.com/topic/artificial-intelligence) # [The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch) ### 4, March 2026 [READ NOW](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v2.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fthn-news) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fthn-news) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v2.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fthn-news) [![](https://blog.thehotelsnetwork.com/hubfs/LH-THN-Connect-AI-Emailbanner_1200x675.png) ](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch) [ Direct Bookings ](https://blog.thehotelsnetwork.com/tag/direct-bookings) [CONTINUE READING](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fconnect-chat-gpt-app-launch) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fconnect-chat-gpt-app-launch) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fconnect-chat-gpt-app-launch) [The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse](https://blog.thehotelsnetwork.com/connect-chat-gpt-app-launch) 04, Mar 2026 [![ai-powered-message-builder](https://blog.thehotelsnetwork.com/hubfs/_Connect%20AI%20email%20banner%20(1000%20x%20350%20px)-1.png) ](https://blog.thehotelsnetwork.com/ai-powered-message-builder) [ Personalization ](https://blog.thehotelsnetwork.com/tag/personalization) [CONTINUE READING](https://blog.thehotelsnetwork.com/ai-powered-message-builder) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fai-powered-message-builder) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fai-powered-message-builder) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fai-powered-message-builder) [AI-Powered Message Builder: From Goal to Live Personalization in 15 Seconds](https://blog.thehotelsnetwork.com/ai-powered-message-builder) 26, Feb 2026 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20Hotel%20Tech%20Awards%202026/HTR26%20-%20Linkedin%201200x627.png) ](https://blog.thehotelsnetwork.com/lighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) [ Industry news ](https://blog.thehotelsnetwork.com/tag/industry-news) [CONTINUE READING](https://blog.thehotelsnetwork.com/lighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) [Lighthouse Wins HotelTechAwards for Sixth Consecutive Year, The Hotels Network Secures Fourth Straight Win for Best Direct Booking Tool](https://blog.thehotelsnetwork.com/lighthouse-wins-hoteltechawards-for-sixth-consecutive-year-the-hotels-network-secures-fourth-straight-win-for-best-direct-booking-tool) 12, Jan 2026 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20Best%20of%202025/bestof2025-header.png) ](https://blog.thehotelsnetwork.com/thns-best-of-2025-blog) [ Content Marketing ](https://blog.thehotelsnetwork.com/tag/content-marketing) [CONTINUE READING](https://blog.thehotelsnetwork.com/thns-best-of-2025-blog) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthns-best-of-2025-blog) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthns-best-of-2025-blog) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthns-best-of-2025-blog) [THN’s Best of 2025: The Blog Posts Hoteliers Read, Shared, and Acted On](https://blog.thehotelsnetwork.com/thns-best-of-2025-blog) 23, Dec 2025 [![](https://blog.thehotelsnetwork.com/hubfs/PP%20LoS%20Header.png) ](https://blog.thehotelsnetwork.com/the-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) [ Personalization ](https://blog.thehotelsnetwork.com/tag/personalization) [CONTINUE READING](https://blog.thehotelsnetwork.com/the-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) [The Secret to Longer Guest Stays? Predictive Personalization Powered by AI](https://blog.thehotelsnetwork.com/the-secret-to-longer-guest-stays-predictive-personalization-powered-by-ai) 09, Dec 2025 [![](https://blog.thehotelsnetwork.com/hubfs/Black%20Friday%20Report.png) ](https://blog.thehotelsnetwork.com/2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) [ Direct Bookings ](https://blog.thehotelsnetwork.com/tag/direct-bookings) [CONTINUE READING](https://blog.thehotelsnetwork.com/2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2F2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2F2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2F2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) [2025 Black Friday Report: Hotels With Website Campaigns Grew Direct Revenue by 60.5%](https://blog.thehotelsnetwork.com/2025-black-friday-report-hotels-with-website-campaigns-grew-direct-revenue-by-60.5) 04, Dec 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20Lighthouse%20Acquires/img-01.png) ](https://blog.thehotelsnetwork.com/lighthouse-acquires-the-hotels-network) [ Industry news ](https://blog.thehotelsnetwork.com/tag/industry-news) [CONTINUE READING](https://blog.thehotelsnetwork.com/lighthouse-acquires-the-hotels-network) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-acquires-the-hotels-network) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-acquires-the-hotels-network) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Flighthouse-acquires-the-hotels-network) [Lighthouse Acquires The Hotels Network to Add Hospitality Marketing Capabilities to Its Commercial Platform](https://blog.thehotelsnetwork.com/lighthouse-acquires-the-hotels-network) 16, Apr 2025 [![](https://blog.thehotelsnetwork.com/hubfs/ai%20templates.png) ](https://blog.thehotelsnetwork.com/introducing-ai-templates-your-shortcut-to-impactful-website-messages) [ Personalization ](https://blog.thehotelsnetwork.com/tag/personalization) [CONTINUE READING](https://blog.thehotelsnetwork.com/introducing-ai-templates-your-shortcut-to-impactful-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fintroducing-ai-templates-your-shortcut-to-impactful-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fintroducing-ai-templates-your-shortcut-to-impactful-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fintroducing-ai-templates-your-shortcut-to-impactful-website-messages) [Introducing AI Templates: Your Shortcut to Impactful Website Messages](https://blog.thehotelsnetwork.com/introducing-ai-templates-your-shortcut-to-impactful-website-messages) 28, Mar 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20The%20Hotels%20Network%20Named/img-01.jpg) ](https://blog.thehotelsnetwork.com/the-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) [ Industry news ](https://blog.thehotelsnetwork.com/tag/industry-news) [CONTINUE READING](https://blog.thehotelsnetwork.com/the-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) [The Hotels Network Named Best Direct Booking Tool for Third Consecutive Year in 2025 HotelTechAwards](https://blog.thehotelsnetwork.com/the-hotels-network-named-best-direct-booking-tool-for-third-consecutive-year-in-2025-hoteltechawards) 14, Jan 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20Black%20Friday%202024%20Strategic%20Hotel%20Website%20Campaigns%20Drive%2064%20Growth/bf-header-2024-report.png) ](https://blog.thehotelsnetwork.com/black-friday-report-2024) [ Hotel Data Reports ](https://blog.thehotelsnetwork.com/tag/hotel-data-reports) [CONTINUE READING](https://blog.thehotelsnetwork.com/black-friday-report-2024) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fblack-friday-report-2024) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fblack-friday-report-2024) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fblack-friday-report-2024) [Black Friday 2024: Strategic Hotel Website Campaigns Drive 64% Growth in Direct Bookings](https://blog.thehotelsnetwork.com/black-friday-report-2024) 05, Dec 2024 ## Subscribe to The Hotels Network Newsletter - [Recent](https://blog.thehotelsnetwork.com/tag/thn-news#tab1) - [Popular](https://blog.thehotelsnetwork.com/tag/thn-news#tab2) ### Posts by Topic - [Hotel Marketing (19)](https://blog.thehotelsnetwork.com/tag/hotel-marketing) - [Hotel Industry Trends (15)](https://blog.thehotelsnetwork.com/tag/hotel-industry-trends) - 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[Content Marketing (2)](https://blog.thehotelsnetwork.com/tag/content-marketing) - [Industry technology (2)](https://blog.thehotelsnetwork.com/tag/industry-technology) - [Destination Marketing (1)](https://blog.thehotelsnetwork.com/tag/destination-marketing) - [Hotel Data Reports (1)](https://blog.thehotelsnetwork.com/tag/hotel-data-reports) - [Rate Insight (1)](https://blog.thehotelsnetwork.com/tag/rate-insight) - [Revenue management (1)](https://blog.thehotelsnetwork.com/tag/revenue-management) ### How does your direct channel performance compare? Check out our BenchDirect Insight Reports by destination [See Reports ](http://link/) - ** - ** - 1 [2](https://blog.thehotelsnetwork.com/tag/thn-news/page/2) - [** ](https://blog.thehotelsnetwork.com/tag/thn-news/page/2) - [** ](https://blog.thehotelsnetwork.com/tag/thn-news/page/2)