--- title: The Hotel Stories | Hotel Stories description: Hotel Stories | The Hotels Network Blog. Find insights and real experiences from the hotel community as well as the latest hotel industry trends --- [Insider](https://blog.thehotelsnetwork.com/topic/insider) [Hotel Marketing](https://blog.thehotelsnetwork.com/topic/hotel-marketing) [Hotel Stories](https://blog.thehotelsnetwork.com/topic/hotel-stories) # [Preserving Hospitality, Powering Performance: Cabau Hotels’ Direct Channel Strategy](https://blog.thehotelsnetwork.com/preserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) ### 19, January 2026 [READ NOW](https://blog.thehotelsnetwork.com/preserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v2.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fhotel-stories) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fhotel-stories) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v2.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftag%2Fhotel-stories) [![](https://blog.thehotelsnetwork.com/hubfs/thn-blog-cabau-header.png) ](https://blog.thehotelsnetwork.com/preserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) [ Insider ](https://blog.thehotelsnetwork.com/tag/insider) [CONTINUE READING](https://blog.thehotelsnetwork.com/preserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fpreserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fpreserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fpreserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) [Preserving Hospitality, Powering Performance: Cabau Hotels’ Direct Channel Strategy](https://blog.thehotelsnetwork.com/preserving-hospitality-powering-performance-cabau-hotels-direct-channel-strategy) 19, Jan 2026 [![](https://blog.thehotelsnetwork.com/hubfs/caribbean_header-1.png) ](https://blog.thehotelsnetwork.com/reinventing-the-online-guest-journey-in-the-caribbean) [ Hotel Marketing ](https://blog.thehotelsnetwork.com/tag/hotel-marketing) [CONTINUE READING](https://blog.thehotelsnetwork.com/reinventing-the-online-guest-journey-in-the-caribbean) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Freinventing-the-online-guest-journey-in-the-caribbean) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Freinventing-the-online-guest-journey-in-the-caribbean) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Freinventing-the-online-guest-journey-in-the-caribbean) [Reinventing the Online Guest Journey in the Caribbean](https://blog.thehotelsnetwork.com/reinventing-the-online-guest-journey-in-the-caribbean) 02, Nov 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Landing%20Pages/Resource%20Hub/THN%20-%20Resource%20Hub%20-%20Case%20Studies/img-02-1.png) ](https://blog.thehotelsnetwork.com/the-power-of-elements-hotel-spas-tailored-website-messages) [ Hotel Marketing ](https://blog.thehotelsnetwork.com/tag/hotel-marketing) [CONTINUE READING](https://blog.thehotelsnetwork.com/the-power-of-elements-hotel-spas-tailored-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-power-of-elements-hotel-spas-tailored-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-power-of-elements-hotel-spas-tailored-website-messages) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-power-of-elements-hotel-spas-tailored-website-messages) [The Power of Elements Hotel & Spa’s Tailored Website Messages](https://blog.thehotelsnetwork.com/the-power-of-elements-hotel-spas-tailored-website-messages) 01, Nov 2025 [![](https://blog.thehotelsnetwork.com/hubfs/Inside-Palacio-Estoril-blog.png) ](https://blog.thehotelsnetwork.com/inside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) [ Personalization ](https://blog.thehotelsnetwork.com/tag/personalization) [CONTINUE READING](https://blog.thehotelsnetwork.com/inside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Finside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Finside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Finside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) [Inside Palacio Estoril: Combining Historical Charm with Cutting-Edge Hospitality Tech](https://blog.thehotelsnetwork.com/inside-palacio-estoril-combining-historical-charm-with-cutting-edge-hospitality-tech) 15, May 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-%20How%20The%20Sofia%20Hotel%20is%20Blending%20Tradition%20and%20Technology%20with%20their%20AI%20Receptionist/Screenshot%202025-03-25%20at%2011.24.52.png) ](https://blog.thehotelsnetwork.com/how-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) [ Insider ](https://blog.thehotelsnetwork.com/tag/insider) [CONTINUE READING](https://blog.thehotelsnetwork.com/how-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fhow-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fhow-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fhow-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) [How The Sofia Hotel is Blending Tradition and Technology with their AI Receptionist](https://blog.thehotelsnetwork.com/how-the-sofia-hotel-is-blending-tradition-and-technology-with-their-ai-receptionist) 18, Apr 2025 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/Exploring%20Stella%20Hotels%E2%80%99%20Direct%20Channel%20Success/Stella%20Hotels.jpg) ](https://blog.thehotelsnetwork.com/exploring-stella-hotels-direct-channel-success) [ Insider ](https://blog.thehotelsnetwork.com/tag/insider) [CONTINUE READING](https://blog.thehotelsnetwork.com/exploring-stella-hotels-direct-channel-success) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fexploring-stella-hotels-direct-channel-success) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fexploring-stella-hotels-direct-channel-success) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fexploring-stella-hotels-direct-channel-success) [Exploring Stella Hotels’ Direct Channel Success: Where Tradition Meets Innovative Guest Experiences](https://blog.thehotelsnetwork.com/exploring-stella-hotels-direct-channel-success) 05, Nov 2024 [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/THN%20-How%20Hoteliers%20Are%20Turning%20To%20TikTok%20to%20Drive%20Direct%20Revenue/Tiktok%20blog.png) ](https://blog.thehotelsnetwork.com/tiktok-drive-direct-hotel-revenue) [ Hotel Stories ](https://blog.thehotelsnetwork.com/tag/hotel-stories) [CONTINUE READING](https://blog.thehotelsnetwork.com/tiktok-drive-direct-hotel-revenue) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftiktok-drive-direct-hotel-revenue) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v3.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftiktok-drive-direct-hotel-revenue) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Ftiktok-drive-direct-hotel-revenue) [How Hoteliers Are Turning To TikTok to Drive Direct Revenue](https://blog.thehotelsnetwork.com/tiktok-drive-direct-hotel-revenue) 14, Mar 2023 ## Subscribe to The Hotels Network Newsletter - [Recent](https://blog.thehotelsnetwork.com/tag/hotel-stories#tab1) - [Popular](https://blog.thehotelsnetwork.com/tag/hotel-stories#tab2) ### Posts by Topic - [Hotel Marketing (19)](https://blog.thehotelsnetwork.com/tag/hotel-marketing) - [Hotel Industry Trends (15)](https://blog.thehotelsnetwork.com/tag/hotel-industry-trends) - [THN News (14)](https://blog.thehotelsnetwork.com/tag/thn-news) - [Personalization (12)](https://blog.thehotelsnetwork.com/tag/personalization) - [Best Practices (10)](https://blog.thehotelsnetwork.com/tag/best-practices) - [Artificial Intelligence (9)](https://blog.thehotelsnetwork.com/tag/artificial-intelligence) - [Creativity (9)](https://blog.thehotelsnetwork.com/tag/creativity) - [Direct Bookings (9)](https://blog.thehotelsnetwork.com/tag/direct-bookings) - [Industry news (8)](https://blog.thehotelsnetwork.com/tag/industry-news) - [Hotel Stories (7)](https://blog.thehotelsnetwork.com/tag/hotel-stories) - [Insider (6)](https://blog.thehotelsnetwork.com/tag/insider) - [Product Updates (5)](https://blog.thehotelsnetwork.com/tag/product-updates) - [Hotel (4)](https://blog.thehotelsnetwork.com/tag/hotel) - [Marketing (4)](https://blog.thehotelsnetwork.com/tag/marketing) - [Benchmarking (2)](https://blog.thehotelsnetwork.com/tag/benchmarking) - [Case Studies (2)](https://blog.thehotelsnetwork.com/tag/case-studies) - [Content Marketing (2)](https://blog.thehotelsnetwork.com/tag/content-marketing) - [Industry technology (2)](https://blog.thehotelsnetwork.com/tag/industry-technology) - [Destination Marketing (1)](https://blog.thehotelsnetwork.com/tag/destination-marketing) - [Hotel Data Reports (1)](https://blog.thehotelsnetwork.com/tag/hotel-data-reports) - [Rate Insight (1)](https://blog.thehotelsnetwork.com/tag/rate-insight) - [Revenue management (1)](https://blog.thehotelsnetwork.com/tag/revenue-management) ### How does your direct channel performance compare? Check out our BenchDirect Insight Reports by destination [See Reports ](http://link/)