As the year comes to a close, let’s dive into THN’s standout blog posts from 2023, all carefully crafted to empower and elevate your direct channel strategy.

From harnessing the viral power of TikTok to exploring the innovative world of AI, overcoming booking abandonment, and boosting your marketing database, it's time to uncover the insights that were most with our readers this year!

1. How Hoteliers Are Turning To TikTok to Drive Direct Revenue

Learn how to make the most of the latest social media trends to boost your direct bookings: Here is a list of inspiring TikTok campaign examples and strategies from successful hotel brands!

                                                                                                                                                                                                                                                         2. Best Practices for Boosting Newsletter Signups for Your Hotel Brand

It is time to grow your marketing database! Discover four effective techniques to encourage website visitors to subscribe to your newsletter. 

                                                                                                                                                             3. Overcoming Booking Abandonment Through Hotel Website Personalization

Top ten tips from SiteMinder and The Hotels Network to keep website users engaged throughout the online booking journey and boost conversions on your website.

                                                                                                                                                            4.  Is Travel Assistance Insurance the Next Must-Have for Your Hotel’s Direct Channel Strategy?

Are you looking for an innovative and powerful direct booking perk to offer to your visitors? Travel assistance insurance might be just what your hotel website needs! Find out how a Canary Island hotel chain increased its direct sales by 22% using SafeDirect.                                                                                                                                             

5. Race to Direct Booking Success: Unleash a Mario Kart-Inspired User Journey on Your Hotel Website

Enter the world of gamified website experiences where personalization is key. Based on the famous Mario Kart game, discover a new playful way to accompany each user to the “book now” finishing line! 

6. AI to the Rescue: How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings  

We couldn't possibly talk about 2023 without mentioning AI!  Uncover simple yet powerful AI tactics that hoteliers are already using today, yielding impressive results.

7. The Hotels Network Empowering Hoteliers with Time-Saving Marketing Message Templates  

Shedding light on one of THN’s latest innovations! Create top-performing marketing messages in just a few clicks with our brand-new Templates, fully customizable to your hotel’s branding.

8. THN's Hotel Website Optimization and A/B Testing - A smart Alternative to Google Optimize

The interruption of Google Optimize shouldn’t stop you from maximizing your hotel website's performance! Here we explain how THN's A/B testing and optimization tools can be used to boost your direct channel.

9. Dopamine and the Power of Personalization in Boosting Hotel Revenue

Learn how to create a positive website user experiences using personalized content during the booking journey. By doing so, you may just be able to trigger dopamine in the heads of your visitors...                                                                         

                                                                                                                                                                10. Hospitality Influencers: Revfine Interview with Juanjo Rodriguez

Enjoy this enlightening conversation with Juanjo Rodriguez, founder of THN, as part of Revfine’s “Hospitality Influencers” series. The interview digs into subjects such as the future of hospitality and features insights into the current challenges and opportunities within our industry.

Be sure to explore our latest articles as we gear up for 2024, offering an extra dose of inspiration, direct booking innovation, and much more!