Solo travel is no longer a niche, it’s a movement. With more than half of travelers choosing to travel solo in 2024 and the solo travel market projected to surge from $482.5 billion today to over $1.5 trillion by 2033, it’s clear this audience is here to stay.
For hotel brands, this shift presents a major opportunity, but only if your digital experience keeps up. Solo travelers are independent decision-makers who expect your website to recognize and reflect their journey. If your site speaks to groups or couples by default, you risk alienating a growing population of guests searching for relevance and connection.
More and more, hotels are using website personalization to tailor their message to solo guests welcoming them with curated suggestions, highlighting experiences made for one, and serving up exclusive perks that resonate. These small adjustments can make a big impact when you’re trying to win over a traveler making decisions on their own.
Let's explore how hotels are turning solo travel from a passing trend into a high-converting strategy starting, right from the homepage.
Limited-Timed Offers That Attract and Convert Solo Travelers
To capture the growing solo travel segment, appeal to returning website visitors with a personalized welcome message and time-limited offer on single occupancy rooms. Shown only to logged-in users searching for a single room, the Layer blends recognition and urgency to re-engage past guests and boost direct bookings.
By combining warm, targeted copy with a bold countdown and a simple CTA, the hotel creates a sense of exclusivity while encouraging immediate action. The 10% discount, framed as a special perk for solo travelers, aligns perfectly with individual guest needs and drives repeat engagement.
Layer targeting logged-in users to highlight solo travel perks
Showcasing Comfort and Connection for Solo Hotel Guests
The Lindenberg captures the essence of solo travel with an Inliner crafted for independent guests, showcasing it specifically to website visitors searching for a single room. With soft, welcoming imagery and casual copy that speaks directly to solo visitors, the hotel highlights its cosy, design-forward spaces and communal areas perfect for spontaneous encounters.
Whether guests want quiet downtime or shared moments in the kitchen, lounge, or rooftop terrace, this Inliner communicates freedom of choice with ease. By blending warmth and simplicity, it builds immediate emotional connection and encourages solo travelers to picture themselves feeling at home.
Inliner message for solo travelers blending comfort, design, and social vibes
Solo Wellness Retreat with Seaside Charm
Le Victoria invites solo travelers to slow down and savor a moment of pure indulgence on the French Riviera. Through a thoughtfully designed Inliner shown strategically within the booking engine when a user is detected to be a solo traveler, the hotel spotlights a solo escape where relaxation, gourmet moments, and seaside beauty come together in perfect balance.
From signature spa treatments at Oria to culinary discoveries at Café Victoria, every element speaks to self-care and exploration. The tone is soft yet enticing, encouraging guests to treat themselves not just to a stay, but to a feeling.
Inspiration message for solo guests seeking relaxation, gastronomy, and Riviera charm
Finding Stillness and Self‑Care on a Solo Hotel Stay
At Eremito Hotel, solo travel becomes a sacred pause. This message speaks directly to guests in search of serenity, offering a peaceful retreat where silence, nature, and self-reflection take center stage. Designed with minimalist visuals and mindful copy, the message positions Eremito’s Celluzze rooms as a space for inner calm and conscious disconnection.
Far from the noise of modern life, this approach reframes solo travel as a deeply enriching experience — one that invites travelers to reconnect with themselves. It’s not just about staying alone, but staying present.
Layer for solo seekers of silence, self-care, and sacred simplicity
Making Solo Coastal Stays Comfortable and Convenient
Atlantic Hotels makes solo travel easy and enjoyable with a Layer designed to highlight practical comfort, coastal charm, and flexibility. Whether traveling for work or unwinding by the sea, solo guests are welcomed with single room options, relaxed breakfast hours, and a setting that balances business and leisure.
The copy focuses on convenience without sacrificing warmth — making it clear that solo stays here are anything but secondary. With a real guest testimonial anchoring the message in authenticity, the Layer adds social proof and trust right at the decision-making moment.
Practical solo-stay Layer combining providing guest reassurance
From time-limited offers to soothing wellness messages and warm community-focused Layers, these solo travel campaigns prove that personalization is key to making every guest feel seen. By speaking directly to solo travelers’ motivations independence, connection, rest, or reflection. Hotels can transform casual visits into confident bookings. With thoughtful design and relevant messaging, your website can become more than a touchpoint, it becomes part of the journey.
