Creating powerful and engaging messages for your hotel’s website shouldn’t be challenging. That’s why we’re on a mission to automate all of those time-consuming tasks, starting with message creation! 

Our AI-powered content recommendation system, Superpilot, now creates ready-to-go customized message templates for each individual hotel property to help you launch powerful campaigns in just a few clicks.

Superpilot gathers all the special details about your hotel to bring you highly relevant and impactful message templates.

Whether you’re a boutique hotel juggling a million tasks or a hotel chain looking to scale up your website personalization strategy, our AI templates will make your life easier while delivering real results.

What makes our AI Templates great? 

Tailored to each hotel property
Superpilot pulls details from your hotel’s website, your reviews, and even location insights such as the closest airport or nearby tourist attractions, and uses this data to create engaging message templates that resonate with your visitors.

Saves you time
AI Templates are ready-to-use and come equipped with pre-set targeting rules, making it easier than ever to launch impactful website campaigns. Simply choose the message that best aligns with your strategy, and go live in just a few clicks. 

Optimized for conversion
Backed by over 10 years of direct channel optimization and unique data from working with 20,000 hotels worldwide, our AI Templates use proven strategies to grab attention and turn lookers into bookers.

Key Features:

• Property-Specific Content: To create message templates, we gather property-specific details from your hotel’s website, review websites, OpenStreetMaps data, and THN’s secret sauce (a.k.a. demand insights).

• Pre-Built Targeting: Campaigns come with suggested targeting settings: page, property, and targeting rules. The rules can be easily changed whenever needed.

• Customizable: Want to tweak the message? Easily make changes in the builder or use our AI Content Assistant to fine-tune the copy or design.

• Transparency Built-In: Each template comes with more information on “What info inspired this template?” showing the data sources used to create the message for added reassurance.

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How to use them (spoiler: it’s super easy)

Once you’re using The Hotels Network’s Personalization platform, getting started is easy. Simply head to the Templates section and select your property to access a library of ready-made messages, organized into categories like location highlights, spa and wellness, or local activities—automatically tailored to your specific hotel.

From there, just choose a template, review the suggested setup, and make any quick adjustments you’d like. With a few clicks, you can publish personalized content directly to your website—no technical skills required.

THN’s AI Templates

The future of website personalization

AI Templates are just the first step into our big plans of automating hotel website personalization with Superpilot and they are now being released to all of our clients. 
If you would like to be among the first to try AI templates, reach out to us and let Superpilot do the heavy lifting while you focus on other priorities (like celebrating all those new bookings!).