Few industries feel the impact of seasonality quite like hospitality, especially during spooky season! Halloween is an exciting opportunity for hotels to showcase their offers creatively and thrill their potential guests. It’s a moment when travelers are not only looking for a stay but for an experience that feels festive, fun, and memorable.

A personalized journey starts with the website, and displaying customized messages is a simple way to impress your visitors. During this time of year, many travelers are already dreaming of a magical getaway, and they don’t wait until October 31st to start planning. By embracing the Halloween magic and integrating it into your digital strategy, you can harness real results. This year, discover how to leverage Halloween to boost your hotel’s direct bookings with these seasonal tips and tricks.

Create Urgency with Spooky Timed Messages

It is possible to adapt a Layer's message to make it more relevant depending on the time it's viewed. Instead of sticking with a single message, Casa Dorada Los Cabos built anticipation by rolling out their Halloween campaign in stages. At first, visitors saw a bold, festive design announcing the special offer, drawing immediate attention to the sale. As the promotion neared its end, the hotel switched to a second version of the Layer featuring a live countdown, making the message even more compelling. This strategic shift not only reminded visitors that time was running out, but also created a heightened sense of urgency, motivating them to book before the clock hit zero.

Two different designs adapted to when the message was shown

Spooktacular Menus that Drive Extra Revenue

Halloween is a great opportunity to generate additional earnings by creating themed experiences that fit the spooky spirit. From playful decorations to seasonal flavors, guests love touches that make their stay feel special. Adding pumpkin-inspired dishes and festive names to the menu is an easy way to bring the Halloween vibe into your hotel’s F&B options. You can also create a personalized Layer targeted to users searching for stays over the Halloween period, ensuring they see your festive offers. This type of tailored messaging helps increase ancillary revenue while enhancing the website user experience.

Layer introducing themed menu

Boo-fore They Leave: Convert Exit Intent

One of the most effective ways to boost conversions during a campaign is to deliver the right message at the perfect moment. Arcotel took a clever approach by timing its Halloween message to appear precisely when a visitor was about to exit the website. Instead of showing the promo code to every guest, the offer was revealed only to those who seemed ready to leave without booking. This selective strategy meant that guests who were already convinced to reserve their stay didn’t see a discount, protecting the hotel from losing revenue unnecessarily. At the same time, it gave hesitant visitors a final nudge to convert, turning potential abandonments into bookings.

Exit Message featuring promo code to retain website visitors 

Halloween is more than just a festive moment; it’s a chance to transform your website into a stage for creativity and conversion. With a few simple tricks, from spooky countdowns to themed menus and exit-intent offers, your hotel can turn seasonal spirit into real results. This Halloween, don’t let potential guests vanish into the night and enchant them with personalized experiences that boo-st bookings and bring in frighteningly good revenue.