Black Friday is here, and it’s the moment to make your hotel stand out! With the right mix of creativity and a splash of urgency, you can turn your Black Friday campaign into a booking magnet. Here’s the lowdown on creating a campaign that’s eye-catching, action-packed, and impossible to ignore.

Build Buzz with a Teaser Campaign

Build excitement before Black Friday by launching a teaser campaign. Giving your database an early look at exclusive deals creates anticipation and encourages more sign-ups. Teaser campaigns are a powerful way to gather first-party data, ensuring your Black Friday offers reach an engaged audience ready to book directly.

This example from Meininger Hotels also shows how to get creative with custom image layers in your message! Using customized layers that showcase your offer and highlight the holiday theme makes your Black Friday message stand out even more.

Meininger Hotels’ teaser campaign wows with a creative letter-opening design

Don’t Miss Out: Smart Time-Sensitive Deals That Drive Bookings

This example from Numa shows that creating a sense of urgency is key to a successful Black Friday campaign. Leveraging limited availability and compelling offers encourages swift action. A countdown clock, for instance, can be a game-changer, showing guests exactly how much time they have to take advantage of your deals. This tactic can prompt quicker bookings by reminding guests that great deals won’t last forever.

Numa inspires quick decisions with timed Black Friday deals

Use Bold Designs to Capture Attention and Drive Bookings

Arcotel Camino’s Black Week offer stands out with a creative price tag design that instantly grabs attention. The bold 'SAVE 20% NOW!' message, paired with a 15% cash reward and a striking Black Week price tag graphic, adds unique visual flair. This design, combined with limited-time availability and direct booking perks, creates a sense of urgency and encourages quick bookings.

Bold design, big savings: Arcotel Camino’s Black Week offer shines

Bring the Fun with GIFs That Guests Will Love

Animated GIFs are a great way to make your Black Friday messages dynamic, engaging, and stand out amongst any other festive offers. Movement highlights key elements like discounts or countdowns, helping your on-brand messages stand out and add a bit of fun. Fleming Hotels, for example, used GIFs to promote newsletter subscriptions, allowing subscribers to be the first to know about money-saving Black Friday deals.

Fleming Hotels leads the way with creative GIFs for memorable Black Friday campaigns

Offer an Extra 24 Hours to Book

Sometimes, guests just need a little extra time to make a decision. Consider extending your Black Friday deals for an additional 24 hours, as Mansley Serviced Apartments did with their special offer. This extension can be a strategic way to capture those who hesitated initially, ensuring you don’t miss out on last-minute bookings. Promoting this extension prominently can help catch the attention of guests who may have missed the first round.

Mansley Serviced Apartments keeps the deals going with a Black Friday extension

Highlight Savings with Strikethrough Pricing

Emphasize the value of your Black Friday offer by using our new strikethrough formatting option in your website messaging. Showing the original price next to the Black Friday rate creates a visual representation of the savings, making the discount feel more tangible. This formatting is a simple yet effective way to remind guests of the deal they’re being offered—and making it harder for them to resist.

Highlight savings effortlessly with strikethrough pricing for Black Friday Deals

With these strategies, you can craft a Black Friday campaign that stands out with eye-catching visuals, creates a sense of urgency, and drives direct bookings. Ready to elevate your hotel website’s Black Friday performance this year? Our Black Friday Playbook is packed with valuable insights from 2023 campaigns and step-by-step tips to help you make the most of this year’s Black Friday opportunities. Download your guide today and start maximizing bookings while driving direct channel success!