The holiday season is a special time when travel dreams come to life amid cozy winter vibes. As twinkling lights illuminate cities and the scent of mulled wine wafts through the air, travelers are on the hunt for enchanting winter escapes. It’s also the perfect time for hotels to share festive offers, attract more direct bookings, engage with guests through tailored campaigns, and create memorable holiday experiences that leave a lasting impression.

This Christmas, don’t just deck your halls—deck your hotel's website, too. From jolly gift vouchers to countdown campaigns that add a sprinkle of urgency, let’s explore festive strategies that will help your campaigns shine brighter than the North Star.

1. Turn the Holiday Season Into the Ultimate Gift-Giving Opportunity 

This festive time of year offers hotels a wealth of opportunities to increase revenue, extending far beyond simply boosting occupancy rates. Arnica Scuol embraced the holiday spirit by promoting their gift vouchers. Whether it’s a cozy weekend retreat or a winter spa day, Arnica Scoul positioned their vouchers as the ultimate way to spread joy, inviting guests to celebrate the holidays with unforgettable stays.

This is the ideal solution for those looking to give meaningful moments rather than material gifts. Highlighting these vouchers with seasonal messaging, the hotel appealed to both local guests and long-distance travelers in search of cherished memories. Because joy isn’t just unwrapped—it’s experienced.

Giving is Fun! Arnica Scuol highlighted their special vouchers with a perfectly snowy winter Layer, capturing the magic of a festive escape.

2. Peace of Mind and Longer Getaways, The Recipe for Seasonal Success

Verdi Hotels leveraged SafeDirect, to offer complimentary travel assistance insurance as a unique perk for booking direct, giving guests peace of mind and driving up website conversion rates. Using a branded Layer, they promoted this offer to encourage guests to book stays of two or more nights.

This approach not only showcased their commitment to secure, seamless reservations but also maximized the appeal of their seasonal promotions, boosting guest confidence and distinguishing Verdi Hotels from competitors.

Verdi Hotels offers a unique perk for booking direct, building guest trust.

3. Celebrate the New Year in Style

The AMANO Group’s strategy to boost New Year’s Eve bookings revolved around a visually engaging, mobile-optimized Layer featuring targeted offers. Promoting exclusive events like festive dinners and midnight celebrations, they brought a touch of seasonal glamour to their marketing to captivate guests seeking a memorable start to the new year.

By incorporating a countdown clock to create urgency and using date-based targeting, this approach maximized engagement and successfully boosted conversions during this high-demand period.

AMANO Group showcased exclusive New Year’s Eve packages in a mobile-optimized Layer to attract celebratory guests. 

4. Unforgettable Festive Dining

The Thief promoted their upcoming three-course Christmas menu as a sophisticated holiday experience, complete with the timeless charm of Gatsby and Sinatra’s music. Seamlessly integrated across their website, the campaign used polished, on-brand design and targeted messaging to captivate guests and generate excitement for the festive season.

This strategy not only highlighted their dining offerings but also served as an excellent example of boosting ancillary revenue through effective holiday marketing.

The Thief elegantly promotes Christmas Menus, seamlessly on-brand 

Tis the Season of Opportunity

The holiday season isn’t just about boosting occupancy—it’s the perfect opportunity to spread cheer and build lasting connections with your guests. With festive vouchers that feel like stocking stuffers, to time-sensitive campaigns adding a sense of holiday urgency and dining promotions as delightful as a Christmas feast, the right strategy can light up your brand and drive direct bookings like twinkling holiday lights.  

This Christmas, unwrap the magic of the season with thoughtfully crafted direct channel campaigns that focus on guest satisfaction and memorable experiences. Transform your hotel website into the ultimate winter wonderland for travelers seeking joy and unforgettable holiday moments.