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Pestana Hotel Group Chooses the Hotels Network to Grow Their Direct Bookings

The Portuguese-founded international hotel group is now personalizing their hotel website experience for each visitor with THN's hotel direct channel growth platform


  13, Jul 2022

 Tags: THN News Personalization Benchmarking

Pestana Hotel Group, the largest international tourism and leisure group of Portuguese origin, has chosen to partner with The Hotels Network (THN), an innovative technology company offering a platform designed for hotel brands to increase direct bookings. The Pestana team will utilize THN’s product suite to personalize their hotel website users’ experiences by tailoring messages and offers to each individual, proven to drive bookings and revenue. 

THN’s international team of specialists with a deep expertise in hospitality, product design, and consumer marketing is a perfect match with the Pestana Hotel Group, in order to boost their direct channel performance. THN’s founder, Juanjo Rodriguez, expressed his excitement for the new partnership, “We're happy to be working with such a forward-thinking multinational group in the tourism industry. I'm looking forward to our technology and expertise translating into success for the Pestana Hotel Group.”

Pestana Hotel Group will utilize THN’s benchmarking tool, BenchDirect, to identify where the brand is under or overperforming, and pinpoint how to improve results, at a granular level. To act on these insights, THN’s Conversion and Personalization tools will allow them to build powerful campaigns that deliver personalized online messages and use intelligent behavioral triggers to strategically time these communications. Not only will this increase website conversions, but also provide a time-efficient solution, giving them complete flexibility to make changes to their websites anytime, anywhere. The Pestana Hotel Group will benefit from: 

  • Complimentary access to THN’s latest product innovation, BenchDirect, the industry’s first benchmarking platform dedicated to the direct channel
  • Extensive set of targeting options to deliver personalized messages to website visitors
  • Real-time price comparison and price match against OTAs and metasearch engines to ensure the hotel is offering the best rate, every time 
  • Testing capabilities and advanced analytics to gauge visitor reactions for website messaging optimization
  • Dedicated customer support team to assist in their success every step of the way 

Ricardo Rodrigues, Head of Ecommerce at the Pestana Hotel Group, commented, “Our aim is to take guest experience to the next level. We take pride in offering a personalized service to our guests at our properties in person, and we’re happy to now deliver this level of personalization with THN right from the second a visitor arrives on our website.”

With the Pestana Hotel Group’s extensive audience, THN’s tools pair seamlessly to offer tailored communication to each of their website visitors, leading to an increase in their direct bookings and revenue.

About The Hotels Network

The Hotels Network is an innovative technology company working with over 14,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game. 

THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

About Pestana Hotel Group 

The Pestana Hotel Group is the largest international tourism and leisure group of Portuguese origin. Dedicated to offering its guests ‘the time of your life’, the company owns and manages more than 100 properties, across 3 continents. 

Mr. Pestana, the company’s visionary founder, opened the group’s first hotel in Madeira Island in November 1972.  Together with his son, Dionísio Pestana, the brand’s footprint has been growing internationally. Under their leadership, the award-winning Pestana brand has become a dedicated guardian of Portuguese culture and heritage, as well as a forward-thinking hospitality group that offers the very best locations, around the world. 

The Pestana Hotel Group comprises four hotel brands: Pestana Hotels and Resorts, Pestana Pousadas de Portugal, Pestana CR7 Lifestyle Hotels and Pestana Collection Hotels. Aiming to offer complete and attractive experiences, the Pestana Group operates in various business areas: hotels, tourism real estate, real estate, vacation clubs, golf courses, casinos and industry. It is currently present in 16 countries in Europe, Africa, and America. 

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