As the leaves begin to fall and shades of golden brown take over, it’s the perfect time to refresh your direct channel just as nature transforms. Embrace the cozy vibes of fall with creative offers—like weekend getaways by the fireplace or autumn escapes—crafted to give your guests a memorable experience while driving more direct bookings on your hotel’s website.

Whether it’s catching the last rays of sunshine or immersing in the warmth of the autumn season, your hotel can provide the ultimate retreat, helping guests recharge or escape the impending “winter blues.”

Let’s explore some timely best practices to connect with your guests and make the most of the season’s unique opportunities.

1. Fall in Love with the Cozy Season

Villa Sassa not only knows how to charm its website visitors with playful wordplay, but also effectively presents itself as an attractive getaway destination by displaying an enticing seasonal welcome message.

As soon as visitors land on the homepage, they're greeted with a Layer that immediately shows why booking direct is the way to go. Perks like 25% off room rates, a delicious breakfast buffet, and free shuttle service to and from the railway station are clearly presented.  Little golden leaf icons highlight these benefits, adding a warm, autumnal touch that enhances the offer’s appeal and gets guests excited to book directly.

Villa Sassa welcomes guests with a Layer showcasing direct booking perks

2. Thanksgiving: The Perfect Time for a Getaway

Give your international guests that 'home away from home' feeling, just like Hôtel de Seine did with their thoughtful Thanksgiving greeting for their American visitors. Tailoring your messages to suit the location your website visitors are browsing from is a simple yet effective way to grab their attention and create a sense of connection.

It’s also the ideal opportunity for a subtle, friendly reminder using a Sticky Image that they have an upcoming holiday—perfect for a long weekend escape to Paris.

Hôtel de Seine makes American guests feel right at home with a warm holiday greeting

3. Helping the Busy Ones with Festive, Spooky Messaging

Short on time but still want to boost revenue with seasonal messaging? We’ve got you covered! Our team of experts has crafted a variety of Templates, designed to catch attention and drive results. These Templates are based on proven messaging strategies and can easily be customized to reflect your brand while delivering a powerful message. Whether it's a festive promotion or a special offer, the templates make it easy to create campaigns that engage your audience and boost bookings. Plus, with fresh inspiration arriving weekly, staying ahead of the curve has never been easier!

For example, Ohla Eixample used a Halloween-themed template to instantly immerse visitors and entice them with a spooky-season discount. No tricks here—just the best treats for your website visitors!

Ohla Eixample embraces the Halloween spirit with a spooky Template 

4. Make Fall the Season for Picture-Perfect Family Fun

Sometimes all it takes is the right nudge. Camelback Resort’s fall-themed promotion throughout October ensures families planning an autumn getaway see their property as the ultimate destination for a memorable stay.

By showcasing a range of seasonal activities—from fireside s’mores and corn mazes to pumpkin bowling and more—hoteliers can help families envision an unforgettable experience with their loved ones, making it easy for them to choose your hotel for their fall escape.

Camelback Resort welcomes families with a fun-filled message, highlighting fall activities

5. Promoting a Good Cause

While fall is filled with spooky fun and cozy vibes, October is also Breast Cancer Awareness Month. La Maison Champs Elysées took a charitable approach by offering a special promotion  throughout October: for every cocktail or mocktail ordered, they donate 1€ to a French association supporting breast cancer research.

This initiative not only drives additional revenue but also strengthens the hotel’s reputation as a brand that gives back. Guests feel good knowing their stay supports a positive cause, which adds to their overall experience.

Homepage message featuring an exclusive package offer for Halloween

Just like the hotels featured here, your property can fully embrace the cozy charm of the fall season and reap the benefits. By crafting innovative marketing campaigns that captivate and delight your website visitors, you can offer fresh, tailored ideas that resonate with your brand and audience. Now—and any season—is the ideal time to boost direct bookings and increase revenue.

Looking for even more Halloween marketing magic? Last year’s tips are packed with spooky inspiration—give them a look!