The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category. 

Annually, HotelTechReport.com serves as the trusted resource for 2.5 million individuals in the hotel industry, guiding them in making informed decisions about technology selection. The HotelTechAwards distinguish the best hotel software across diverse categories, evaluating them based on customer feedback and essential proprietary indicators such as integration compatibility, partner network strength, and customer support quality. 

Hotel Tech Report CEO, Jordan Hollander, explained, "The ranking process is simple, transparent, and unbiased - judging is based on time tested ranking factors developed specifically for the industry. Only verified hoteliers with hands-on experience using each product are allowed to participate in the voting process. This means that The Hotels Network’s users decided the #1 Direct Booking Tool.”

Trusted by over 19,000 hotels around the world, The Hotels Network’s Personalization Platform empowers hoteliers to craft tailored messages and offers for each website visitor, resulting in heightened conversion rates. Additionally, client hotels can effectively manage price parity by allowing visitors to compare rates with OTAs and metasearch engines directly on the hotel’s website, activating a price match tool if rates are lower elsewhere.

Examining THN’s reviews, its users highly appreciate the outstanding support and customer service, combined with the tool’s user-friendly design, extensive functionalities, and continuous development. One client emphasized, “What I like most is the personal service THN provides to our company, how they are always available, and the communication and follow up to our requirements.” Another reviewer highlighted, “The tools provided are exceptionally practical and intuitive. They have proven to be key allies in increasing direct sales, providing our team with the necessary tools to optimize the online customer experience and maximize results.”

THN Founder, Juanjo Rodriguez, commented, "At THN, everything we do is aimed at elevating our clients' business, so receiving these awards for the second consecutive year, evaluated by our clients themselves, is a great honor. This recognition affirms our steadfast dedication to providing hoteliers with powerful solutions to enhance their direct channel growth, coupled with unparalleled service to ensure their goals are met. It’s fantastic to see that our commitment to delivering exceptional value is making a tangible impact in the industry."

The HotelTechAwards are often referred to as "the Grammys of Hotel Tech" and the winning technology providers have been selected from more than 200 of the top products around the world. The HotelTechAwards are the industry's only data-driven awards platform with the recipients determined by authentic product reviews from a global community of verified hotel technology users across more than 120 countries.

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HotelTechReport.com is the hotel industry’s leading online research platform for technology buying advice and insights. Each month HTR helps more than 250k+ hotel owners and operators from the world’s leading hotel companies discover and vet the best digital products to run and grow their hotel businesses.