Every hotelier knows the low season brings its fair share of challenges: declining occupancy, cautious travelers, and fewer opportunities to fill rooms. Rather than seeing it as a setback, savvy hoteliers are reframing this quieter period as a window of opportunity. When the usual rush slows down, hotels gain the perfect conditions to experiment with new strategies, deepen guest relationships, and design tailored campaigns that resonate with specific audiences.
By focusing on storytelling, unique local experiences, and value-driven offers, the low season can be transformed into a time of meaningful engagement and brand growth. It’s also a prime moment to entice guests with upgrades, longer stays, or exclusive perks they might not consider during peak periods.
Let’s explore standout examples and high-performing campaigns that have helped hotels turn slow months into strategic successes, offering ideas and inspiration for your next off-season push.
Göbel Hotels used the low season as an ideal moment to strengthen guest loyalty by introducing a ten percent discount for travelers who sign up for the Göbel Card. This approach does more than promote a single offer. It encourages visitors to become part of an ongoing relationship with the brand. The Layer combines a clear, value driven message with a visually rich design that immediately communicates the benefit of joining. By presenting this incentive at the beginning of the year, the hotel captures attention during a quieter period and sets the stage for repeat engagement throughout the months ahead.
Layer promoting Göbel Hotels’ loyalty program
La Bastide de l'Oliveraie used February festivities and Carnaval celebrations to bring new energy to a traditionally slower month. The campaign showcases bright, celebratory imagery that immediately captures the seasonal spirit and reminds visitors that the destination has its own unique charm during any time of year. By presenting timely content tied to local events, the hotel reframes the low season as a moment filled with culture, color, and authentic experiences that guests wouldn’t have the opportunity to enjoy during busier periods.
Layer promoting low season festivities
Palladium Hotel Group opted for an Inliner to promote seasonal sales in Madrid by highlighting an Extra Perks Package. This approach shows how hotels can enhance low season stays by adding features that make the experience more attractive, such as included amenities or value based extras. By offering and promoting these additional perks during months with less demand, the hotel increases the appeal of visiting a large city when demand slows, while keeping the message subtle and seamlessly integrated within the page.
Inliner promoting extra perks during Madrid's low season
Guldsmeden Hotels launched a campaign focused on increasing length of stay by targeting users based on their selected travel dates and number of nights. Using a sticky Layer with clear messaging, the hotel promoted an attractive offer: stay three nights and save 50 percent on the last one. The campaign strategically reached users searching for weekday stays, presenting them with a timely incentive to extend their trip through the upcoming weekend. By aligning the offer with guest intent and travel patterns, the hotel successfully drove more bookings during the low season while increasing average booking value.
Sticky layer promoting longer stays
The G Hotels Istanbul crafted an Exit Message to re-engage users preparing to leave the website without completing a booking. The message revealed a “Stay Longer, Save More” offer, where guests booking five nights or more would receive the last night free. This well-timed prompt not only captures attention at a critical moment but also encourages guests to consider extending their stay. By including Saved Search, the hotel offers flexibility for users who aren’t ready to book immediately, while also collecting valuable first-party data. This keeps the communication open, increases the likelihood of conversion, and helps build stronger guest relationships over time.
Exit message featuring Saved Search
AI-powered personalization gives hotels a powerful advantage during the low season by enabling them to engage visitors with highly relevant messages in real time. Predictive Personalization goes beyond basic segmentation by analyzing hundreds of behavioral and contextual signals to anticipate each visitor’s next move.
The Length of Stay (LoS) algorithm, the latest addition to Predictive Personalization, is specifically designed to help hotels address one of the most common low season challenges: shorter booking windows and reduced trip durations. By identifying when a visitor may be open to extending their stay, the tool allows hotels to present targeted incentives at the right moment. This not only helps convert more lookers into bookers but also drives longer stays and increased direct revenue during periods of lower demand.
Message offering a discount to visitors predicted to book shorter stays during low season
Low season doesn’t have to mean low performance. With thoughtful offers, seasonal storytelling, and personalization tools like Predictive Personalization, hotels can turn quieter months into strategic opportunities. When campaigns are aligned with guest intent, such as extended stay promotions or unique local experiences, and delivered at the right moment, hoteliers can drive more bookings, longer stays, and stronger guest relationships throughout the year.