--- title: The Hotel Stories | OTA Insight description: The Hotels Network Blog. Find insights and real experiences from the hotel community as well as the latest hotel industry trends --- [Personalization](https://blog.thehotelsnetwork.com/topic/personalization) [Destination Marketing](https://blog.thehotelsnetwork.com/topic/destination-marketing) [Direct Bookings](https://blog.thehotelsnetwork.com/topic/direct-bookings) # [The World's Biggest Stage: Turn the World Cup 2026 Into Your Hotel's Direct Booking Moment](https://blog.thehotelsnetwork.com/the-worlds-biggest-stage-turn-the-world-cup-2026-into-your-hotels-direct-booking-moment) ### 23, April 2026 [READ NOW](https://blog.thehotelsnetwork.com/the-worlds-biggest-stage-turn-the-world-cup-2026-into-your-hotels-direct-booking-moment) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v2.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fauthor%2Fota-insight) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-linkedin-v2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fauthor%2Fota-insight) - 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[![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-x-v3.svg)](https://www.twitter.com/share?url=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fthe-worlds-biggest-stage-turn-the-world-cup-2026-into-your-hotels-direct-booking-moment) [The World's Biggest Stage: Turn the World Cup 2026 Into Your Hotel's Direct Booking Moment](https://blog.thehotelsnetwork.com/the-worlds-biggest-stage-turn-the-world-cup-2026-into-your-hotels-direct-booking-moment) 23, Apr 2026 [![](https://blog.thehotelsnetwork.com/hubfs/Mice_estrategies_blog.png) ](https://blog.thehotelsnetwork.com/beyond-the-ballroom-how-to-turn-mice-traffic-into-direct-revenue) [ Personalization ](https://blog.thehotelsnetwork.com/tag/personalization) [CONTINUE READING](https://blog.thehotelsnetwork.com/beyond-the-ballroom-how-to-turn-mice-traffic-into-direct-revenue) - [![](https://blog.thehotelsnetwork.com/hubfs/THN/Blog/ico-facebook-v3.svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.thehotelsnetwork.com%2Fbeyond-the-ballroom-how-to-turn-mice-traffic-into-direct-revenue) - 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[Popular](https://blog.thehotelsnetwork.com/author/ota-insight#tab2) ### Posts by Topic - [Hotel Marketing (19)](https://blog.thehotelsnetwork.com/tag/hotel-marketing) - [Hotel Industry Trends (15)](https://blog.thehotelsnetwork.com/tag/hotel-industry-trends) - [THN News (14)](https://blog.thehotelsnetwork.com/tag/thn-news) - [Personalization (12)](https://blog.thehotelsnetwork.com/tag/personalization) - [Best Practices (10)](https://blog.thehotelsnetwork.com/tag/best-practices) - [Artificial Intelligence (9)](https://blog.thehotelsnetwork.com/tag/artificial-intelligence) - [Creativity (9)](https://blog.thehotelsnetwork.com/tag/creativity) - [Direct Bookings (9)](https://blog.thehotelsnetwork.com/tag/direct-bookings) - [Industry news (8)](https://blog.thehotelsnetwork.com/tag/industry-news) - [Hotel Stories (7)](https://blog.thehotelsnetwork.com/tag/hotel-stories) - [Insider (6)](https://blog.thehotelsnetwork.com/tag/insider) - [Product Updates (5)](https://blog.thehotelsnetwork.com/tag/product-updates) - [Hotel (4)](https://blog.thehotelsnetwork.com/tag/hotel) - [Marketing (4)](https://blog.thehotelsnetwork.com/tag/marketing) - [Benchmarking (2)](https://blog.thehotelsnetwork.com/tag/benchmarking) - [Case Studies (2)](https://blog.thehotelsnetwork.com/tag/case-studies) - [Content Marketing (2)](https://blog.thehotelsnetwork.com/tag/content-marketing) - [Industry technology (2)](https://blog.thehotelsnetwork.com/tag/industry-technology) - [Destination Marketing (1)](https://blog.thehotelsnetwork.com/tag/destination-marketing) - [Hotel Data Reports (1)](https://blog.thehotelsnetwork.com/tag/hotel-data-reports) - [Rate Insight (1)](https://blog.thehotelsnetwork.com/tag/rate-insight) - [Revenue management (1)](https://blog.thehotelsnetwork.com/tag/revenue-management) ### How does your direct channel performance compare? Check out our BenchDirect Insight Reports by destination [See Reports ](http://link/) - ** - ** - 1 [2](https://blog.thehotelsnetwork.com/author/ota-insight/page/2) [3](https://blog.thehotelsnetwork.com/author/ota-insight/page/3) [4](https://blog.thehotelsnetwork.com/author/ota-insight/page/4) [5](https://blog.thehotelsnetwork.com/author/ota-insight/page/5) - [** ](https://blog.thehotelsnetwork.com/author/ota-insight/page/2) - [** ](https://blog.thehotelsnetwork.com/author/ota-insight/page/5)