Unique Website Content for Every Visitor with Swaps

Your guests are more diverse than ever—from local couples looking for a weekend getaway to international families planning their next adventure. When it comes to grabbing their attention and engaging them, calling out the same selling points to everyone isn’t enough anymore. 

Introducing Swaps

Swaps brings a completely new approach to website personalization. It allows you to automatically replace existing content—images and text—on your hotel website, based on specific targeting rules you set up. 

With Swaps, your website visitors see only the content tailored just for them, creating a more engaging, hyper-personalized experience.

It’s the first solution of its kind built specifically for the hotel industry. And the best part? No technical knowledge is required. Now, you can have a sophisticated, highly personalized website without complex technology or time-consuming integrations.

Powerful, User-Friendly Features

• Dynamic Content Replacement 
  Easily switch existing text and images on your direct channel based on each visitor's profile. Website users will only see content personalized for them.
• Easy to use
  No tech skills needed! Create your Swaps in a few simple steps, with a handy preview helping you visualize how your website looks for each audience.
• Hospitality-Specific Targeting
  With extensive THN targeting rules, you can ensure your content always reaches the right audience. Whether it’s couples staying on Valentine’s Day or solo travelers planning a business trip, Swaps shows the right content to the right person at the right time.
• Straightforward Setup
  No complex CMS integrations are required. Simply add one line of code to your website (don’t worry, we’ll help with that!), and you’re ready to go. Swaps works regardless of the CMS you’re using.
• Insights at a Glance
  Monitor the performance of your swapped content with a user-friendly dashboard. Easily track your content’s effectiveness and gather insights for future improvements.
  
  

How does it work? 

Swaps works on any page of your website, and will not affect the layout, branding, or navigation. It maintains a seamless user experience, ensuring there is no impact on website loading times or SEO.

You can customize the following content blocks: 

• Text: Headlines, subtitles, descriptions, offer information
• Images: Static images anywhere on the website

Set up your Swaps in a few simple steps:

1. Select the content block you want to update 
2. Create new text or choose new images
3. Define who sees this content by setting targeting rules

All updates are made directly within the platform, with a website preview that lets you see exactly how the final result will appear for each audience segment.

TIP: For maximum impact align Swaps content with THN messages, such as Layers or Smart Notes, to create a consistent experience and drive visitors to book.

Use cases

Swaps are compatible with an extensive set of THN targeting rules and allows for endless use cases. Here are just a few examples of what the same website can look like, based on different targeting rules:

1. Your website for a couples' stay

Highlight couples' activities, romantic dining experiences and spa treatments for two.

2. Your website for families searching for a stay over Easter

Position your hotel as the perfect place this Easter, by drawing attention to special family activities and showing that your hotel is kid-friendly.

3. Your website for visitors coming from social media

Welcome visitors coming from social media with a personalized message and highlight special offers.

4. Your website for visitors coming from China

Create Swaps for visitors coming from a specific country and focus on their needs - emphasizing services in their native language and offering familiar activities.

You can hold their attention by presenting content tailored to each hotel website visitor, encouraging longer browsing and ultimately increasing bookings. This personalized approach not only improves conversion rates but also distinguishes your property in a competitive market. Replacing one-size-fits-all messaging with dynamic, guest-specific content creates an elevated online journey that aligns with the expectations of modern travelers.

Swaps is a fresh new way for hotels to deliver impactful, personalized website content to different audiences, engage in a more meaningful way and drive direct bookings.  

Get in touch today and experience website personalization like never before!